Once again we have to be “world leaders”.
I’m not sure what this fascination is with “leading the world”. It is to our eternal shame that we were the first to introduce a nationwide smoking ban and now we are “leading the way” with alcohol.
If the legislation is passed, enacted and implemented then Ireland would be the first country in the world to have warnings linking alcohol with cancer on product labels.
“Linking” is a beautifully ambiguous word, but who is taking bets that the wording will very quickly become “Alcohol causes cancer” and thus leading to “Alcohol kills”?
So they are putting their little message on all bottles and cans [I wonder if it will apply to top quality champagnes?] and it will only be a matter of time before they are accompanied by lurid images of diseased organs, blood and coffins.
The Bill introduces minimum unit pricing, separation of the display of alcohol from other products in supermarkets and other retail outlets, a 9pm broadcasting “watershed” for advertising; as well as detailed labelling requirements including ingredients, energy (calories) and health warnings.
So where is this going to lead? My bet is on a call for “plain packaging” and “standard bottles”. Claims will be made that “Big Alcohol” are targeting the cheeldren with fancy bottle shapes and glitzy branding.
I’m not sure where they’ll go after this. They can hardly call for a ban on indoor drinking, though I wouldn’t put it past them to try. They will probably produce “research” that shows that second hand alcohol fumes are deadlier than Sarin.
Soon we will be world leaders in the Nanny State Index.