Herself watches a lot of television.
Ergo when I am sitting with her I too watch a lot of television.
And anyone who watches a lot of television therefore has to see a LOT of advertising.
Advertising on television doesn’t bother me much because my reaction time on the mute button can be measured in picoseconds. As a result I just sit there only half watching the screen just concentrating enough to restore sound when the damned things finish.
There is one thing I have noticed recently though and that is the sheer number of advertisements for cars. It used to be sofas [guaranteed to be delivered before Christmas] but it’s now cars. It’s not uncommon to see three different cars in one break, so in the course of an hour I will probably seen every make and model that currently exists.
So we have these ads for cars of every breed shape and form but they all seem to have one thing in common – the only feature of their vehicle they are willing to display is the vehicle’s lights. I don’t know why they have this obsession with lights but I have seen a whole range of headlights, tail lights, indicators and in one particular car, a fancy display of flashing rear lights [like Close Encounters] when the ignition is switched off.
So we’ll get these brief images of a long shot of the car in the distance as it wends its way through Alpine roads and then – bang – a close up of the headlight followed by a lingering close up of the tail light. Er, why? What is the fascination with these light clusters? Are modern cars all so similar that the only differentiating item is the shape and configuration of their illumination?
I have noticed that more and more cars are being driven with their side lights on, in broad daylight. I presume this is to indicate that the driver is ever so proud of his new lights and wants to show them off all the time. It could be a crappy banger behind those lights but that is now irrelevant. Mind you – they all seem the same to me – just a Y on it’s side made of a string of LEDs.
I seem to be missing something here.