By my understanding, advertising must be honest, factual and not misleading?
So it baffles me how the Tobacco Control Industry haven’t been taken to task for their constant bleating of messages that are not honest, are not factual and are grossly misleading.
Let’s take a look at the most obvious one: Smoking kills.
No it doesn’t. Jumping off a tall building, skydiving without a parachute or detonating a suicide vest all kill but if smoking killed in the same manner, half of the world’s population would have died in the last century Smoking does not kill. It may have adverse effects on health or it may not, but still the statement is not a fact and is blatantly dishonest.
Another common one: Smoking causes lung cancer.
To the best of my knowledge they have never been able to prove this in the laboratory. They have subjected countless animals to cigarette smoke under appalling conditions to try to prove their point but have never succeeded. The jury is still out on the actual causes of many cancers so to state categorically that smoking causes it is a lie. Smoking does not cause cancer. It may cause cancer is a more accurate statement, It may possibly aggravate a genetic predisposition towards cancer but to state it as a fact is a lie.
How about: Smoking harms your unborn baby?
Generations have been born of smoking mothers and yet people are living longer? Once again the TCI are stating something as a fact whereas in reality it is a very conditional remote possibility.
Smoking causes blindness.
Sticking a pencil into your eyeball will cause blindness as will staring straight at the sun, but not smoking. Once again, smoking may have some effect on another condition which may cause blindness but to state categorically that smoking causes blindness is a lie.
I could go on and on. There are so many of these little catch phrases being thrown at us in TCI’s advertising yet they are all dishonest, lies and very misleading,
How do they get away with it?