There are so many things that baffle me about modern society.
There is the obsession with self, evidenced by the Selfie craze and having to stick every aspect of life on social media. There is the obsession with so called “celebrities”. There is of course the craze for political correctness that is sweeping the world. But there is another that I see on a daily basis which has me utterly confused.
The obsession with “raising awareness”.
What the fuck is that all about? Some kid sticks his finger in a power socket and instantly the parents have to start a campaign to “raise awareness” of the dangers of electricity. Someone else’s parent dies of some disease and before the victim is even planted in the graveyard they’re off raising awareness of said disease. Why? What do they hope to achieve? I am either already aware of this cause or I’m not, and if I’m not, the chances are I don’t give a fuck.
I have a simple theory to explain this phenomenon, and I’m putting up for peer review so I can publish it in some godforsaken science paper.
My theory is that these people are on a massive guilt trip. Their kid stuck his finger on the power socket and even while he is still glowing they start a campaign to raise awareness of the dangers of electricity, simply because they themselves didn’t know it was dangerous. They thought it was all nice and cuddly and safe and assume that everyone else is as thick as them, hence the campaign.
So every “awareness campaign” is simply a very pubic admission that the campaigner is as thick as pig-shit and assumes everyone else is too. What they are shouting from the rooftops is that they wish someone had made them aware of some danger or other and now they are on a massive guilt trip. Too little, too late, I say.
I genuinely get the impression that these people live in some kind of bubble-wrapped world where everything is so safe and protected, when suddenly real life steps in and bites them in the arse, thereby shattering their illusions [and giving them a valuable life lesson in the process] and they genuinely think that everyone else is as dim as themselves.
Of course in some situations they had a “couldn’t happen to me” attitude and discovered that it can indeed happen to them, not realising that they merely drew the short straw.
So next time you see someone “raising awareness” of some topic, you can just rest assured that someone has just received a valuable lesson in reality.
I blame the Nanny State.