I came across a site during the week.
It's one of those tax funded "charities" across the water that is designed to scare with "startling" figures, to nag people into what they consider a "healthy lifestyle" and presumably to lobby the gubmint.
It is a surreal sort of site and gives me the impression that they were in a terrible hurry to put the whole lot together. Maybe they were anxious to grab as much funding as possible as quickly as possible? Was there a deadline for applications for a grant? Maybe they just haven't a clue? Who knows?
Anyhows, I give you GULP.
Now GULP apparently stands for Give Up Loving Pop, which is one of the worst acronyms I have ever come across and I have come across quite a few. They obviously came up with the acronym first and then had to work out what it stood for. I'll give 'em 0 out of 10 for that.
I think it was Twitter that mentioned the site and they pointed me towards their new video campaign [grandly attributed as a “GULP film”!]. I have watched it a couple of times and still can't make head nor tail of it. I haven't a fucking clue what the film is supposed to demonstrate. Whoever directed it must have been suffering from an overdose of sugar at the time? I'll give 'em 0 out of 10 for clarity and effort.
The site is full of their "startling revelations" and catchy little phrases –
Drink less sugar and there'll be less obesity – who knew?! Who cares?
Surely a study of 90,000 women can't be wrong?! It all depends on what the questions were and how slanted they were.
If you want to increase your liver fat by 142% then keep drinking the sugar! 142%? Not 143%? Not 141%? What do I have to do to increase it by 150%?
Drinking sugary drinks can be a catalyst to ageing! No. Time is a catalyst to ageing, unless sugar distorts the space/time continuum?
Dentists have a name for children who drink too much Mountain Dew… Patients? Clients? Customers?
Just one can of sugary drink a day can increase YOUR chance of heart disease! So can a lot of things. Life, for example.
Want to know how 90% of the population can halt weight gain?! Not really, but I would suggest more exercise?
I'll give 1 out of 10 for that little list because it gave me laugh.
I didn't read the site too thoroughly because they have used that modern infuriating gimmick of using light grey text on a white background which makes it next to impossible to read. Anyway the bits I did read just gave me a headache. -1 out of 10 for design.
Overall the impression I get is of a small group of people [who know fuck all about web design] who have a bit of a hang-up about Coca Cola. I have a hang-up about Coca Cola – I don't like the stuff, but I don't go on about it. I don't know what they hope to achieve by their little campaign, apart from granting themselves nice salaries? Are they hoping Coca Cola will throw in the towel, admitting defeat in the face of such staggering and scientific opposition?
I doubt that will happen somehow.
The should call themselves WALOS.
What A Load Of Shite.
It makes as much sense?