Every now and then, they rebrand something.

It might be something simple like the Marathon Bar that was renamed Snickers.  I don’t know why they did that as the new name was fucking stupid.  I haven’t bought one since.  [I never bought one before the change, but that’s beside the point].

Then there was Jif and their cleaning stuff that was renamed Cif.  At least there was a reason there – there was another crowd who made lemon juice who laid claim to the name.

One of the latest changes was the renaming of Anglo Irish Bank to The Irish Bank Resolution Corporation.  Fuck but that’s a mouthful!  They changed the name because Anglo was the bank that virtually destroyed this country and the mere name of it sent shivers down the spine.  The thought that changing the name might make people feel better about it.  Hah!

Because they chose such a fucking stupid name, no one can ever remember it.  Even its acronym – IBRC doesn’t mean anything to anybody.  So now anyone who is talking about the bank will generally refer to it as “the IBRC which used to be known as Anglo”  A few times I have seen panel discussions on the television where someone mentions the IBRC.  Everyone looks blank until they are reminded that it’s Anglo.

The point is that they spend a shed load of money changing a company’s name but people still refer to it by the old name. 

It all seems to be a massive waste of time to me.