With monotonous regularity, we seem to have Awareness Days, or Awareness Weeks.
When we aren’t being reminded to be aware of something, we have a Day for Something.
I just don’t understand these.
Last week we had a day where we were all supposed to head off to record shops to buy some music. Why? I know where my nearest record shop is, so if I want some music, I will go there and buy it [if I haven’t already found it on Pirate Bay]. Why do we need a special day for it?
Another one that gave me a laugh was the recent time we were all supposed to switch off our lights for an hour. What the fuck was that all about? Was it supposed to make us aware that we are using electricity? I know I use electricity. Was it to make us aware that if we switch our lights off that we can’t see in the dark? That must be a huge revelation to some? It was hailed as a great success, but to succeed, you have to achieve something, and nobody yet has told me what was achieved.
The Awareness ones are another weird phenomenon. We have things like Breast Cancer Awareness Week. During this week, we are apparently to spend our time thinking about breasts. To be quite honest, this makes little difference to most men who dedicate a very large portion of every week thinking about breasts. Is there any chance we could have a Breast Non-awareness Week, so that all men could have a rest?
Then there was the campaign recently when all bloggers were supposed to change their aviators, or whatever you call them [those little pictures that appear in comments and the like] to black, in protest at Eircom’s decision to censor the Interweb. What was this hoping to achieve? Was the Chief Executive of Eircom supposed to log on for his morning blog browsing session, only to see all these black blobs and shout out “Holy Shit! All the aviators have gone black! We have to reverse our decision.”? I can’t see that working.
My problem, as I say is that I just haven’t a clue what it’s all about.
I do have a suggestion though.
Is there any chance we could have an Awareness Awareness Week?
Then all could be explained.