The addict angle will come soon enough for the overweight, don’t you worry.  Sugar has been cited as “addictive” for many years – they just now need to do a bit of manipulating, come up with a catchy slogan or two, and expand it to include a few more foodstuffs to make the gullible idiots out there believe it unquestioningly and it’ll be job done.  The “helpless addict” who doesn’t really eat pies/smoke cigarettes/drink beer because they enjoy it, but because they are just satisfying their addiction is the excuse they give themselves for their endless “interventions.”  Of course, as many smokers already know, it actually disguises their own addiction to controlling people who don’t happen to agree with their ideal of a “righteous life” and makes them sound like helpful, caring people instead of the bullying busybodies they really are.  The sad thing is that those being labelled as such (being mostly non-smokers which, ironically, is probably how they got so flabby in the first place), won’t see the same sleight of hand taking place with them as took place with smokers (the public’s ability not to notice blatent facts which they don’t want to admit never ceases to astound me) and, like so many smokers, will bow their heads and accept their punishment in order to overcome their terrible “addiction,” and, once “cured” will – again like so many ex-smokers, join in the cries for their fellow “addicts” to be “cured” in the same way.