Jayzus but Ireland is only going mad on the drink!

Or at least the Irish Times is.

Just a couple of items over the last 24 hours……..

Just a few drinks will damage the brain, research shows.

followed by

Drinks industry rejects alcohol research findings.

and

What is moderate drinking and how does it damage your health?

And finally, to cap it all

Government to call for an EU-wide ban on alcohol advertising.

The last one has the brilliant sub-heading “Children must be protected from industry’s ‘primary interest in maximising profits’”

Ah!  Of course.  Think of the cheeeldren. 

And I challenge anyone to show me a business that doesn’t try to maximise its profits, and I’ll show you a failed business.

Something must be coming down the line in the near future with all these startling articles?  They certainly seem to be preparing us for something drastic.  Naturally I am somewhat intrigued.  Are they going to pass a law saying that the minimum glass capacity is a gallon?  Are all pub glasses to be covered by a minimum of 80% by lurid photographs of dubious origin?  Are all beer taps to be labeled only in Times New Roman font?  Are the words beer, spirits, pub, lounge, alcohol, stout, vodka, rum and so on to be banished from the lexicon?  Is the minimum age for purchasing alcohol to be raised to 99? 

Something is going on.

I’ll ask if anyone knows when I’m down the pub tonight.