I see my good friend Jamie Oliver has been ruffling a few feathers across on t'other island?
The dear boy seems determined that a sugar tax is the only way in which society can possibly be saved from a fate worse than death?
On thing I notice is that he frequently refers to "us" and "we" when talking about this imaginary problem. "We should be big and bold. Who is running the country? The businesses who are profiting from ill health or is it us?" he says, so presumably he wants to run the country himself and not Big Sugar? Frankly I wasn't aware that Big Sugar was running the UK but we all live and learn? And when exactly did Mr Oliver join the ranks of the elected few? I must have been in the crapper having a dump when that nugget of news was announced.
Now I happen to agree with Mr Oliver. All sugar should be banned in any form. That however is not going to solve all health problems [or even any of them], and I would go much further and propose a total ban on food altogether. When you look at these vast cathedrals of consumerism placed around towns and cities it is patently obvious that Big Food has us firmly in its grasp. Studies have shown that the only reason we eat food at all is because it is advertised with glitzy packaging and soft piped music. Unbelievably, I have even seen advertisements for baby food. How disgusting is that?
Apart from the health aspect there is also the cost. Billions are being spent on food every year and lunch breaks alone cost industry many billions. Look at the land waste where good building land is handed over to those farmers who are blatantly in the pocket of Big Food. Just think of how many houses could be built if farming were abolished?
However, we must take our lessons from the Tobacco Control Industry and introduce progressive slices of legislation, one salami slice at a time until such time as all food is completely denormalised and eventually declared illegal.
As a first step in this process I give you a lesson on going sugar free –