There has been quite a flurry of activity in the papers recently about e-cigarettes.
Over the space of a couple of days, three articles appeared in the Irish Times and two more in the UK's Daily Mail.
The first out of the traps was the Daily Mail with a piece –
More teens are trying e-cigarettes than normal tobacco cigarettes – which lead them to become addicted, study warns
This is a typically hysterical piece warning of an "epidemic of teen tobacco use", which to put it mildly is Richter scale exaggeration.
Then came two other pieces in the Times –
The first of these is basically
Big Pharma ASH and the Irish Cancer Society making a desperate plea to the Department of Health to regulate them as medicinal products. Quote – “the Ash line would be that they are in an unregulated space, that there isn’t good evidence they work as a cessation product”.
The second piece is a strange one. Essentially it is how one person switched from cigarettes to electro-fags and became "addicted" to the latter. I'm not quite sure of the point of this piece as it neither informs nor entertains.
Then came the last two.
From the Times –
and from the Mail –
E-cigarettes DO help people quit smoking: Review finds there are 'no serious adverse effects from short to medium term use'
Suddenly everything falls into place.
The last two are reporting on the same study whose conclusions are summed up in the two headlines.
My only conclusion is that
Big Pharma the Tobacco Control Industry knew this piece of news was about to break and were desperately getting in their little bits of propaganda first before they were discredited. It also displays the blatant lie from ASH about there being no proof when they knew the proof was about to be published.
Is there any end to the lies?