It's where you can demand from them that they remove pages containing any scurrilous or defamatory statements about you.
Out of interest I searched for my own name.
I went through about twenty pages of Google's results and not one fucking sniff of me.
I am disgusted. As far as the Interweb is concerned I don't exist.
Where is the page on Google where I can enter scurrilous and defamatory statements about myself into its search results?