Why do advertisers assume we all love America? There seems to be a theory that if they use American accents or American associations that we will all be so impressed that we will rush out to buy their products.
The cosmetic ads are the worst. But quite a few others are getting on the bandwaggon too. There is an ad for fruit juice that shows people in New York doing New Yorky things and slurping the juice. What is the message? If I drink this juice I will become a New Yorker? Wow!
Another trick is to use “American style”. So we have American style this and American style that. What is American style? Is the pizza going to suddenly jump up and shout “hey there buddy.. ya wanna beer?” and then run out the door to watch a baseball game?
I don’t hate America. I’ve never been there but it looks like a beautiful country. In fact it probably has some of the finest scenery in the world. It’s the people that live there that get on my nerves. Their attitude [and that of our advertisers] is that if it’s American, it has to be good. Why?
Thank God for the mute button on the remote control.