The PC brigade are at it again.
They are screaming about a company that “Americanises” a foreign accent. This is discrimination, they scream. This is xenophobia!
In fact I don’t see it as either. If I phone a call centre I expect to speak to someone I understand. I couldn’t give a shite where they are from or the colour of their skin, just so long as we can communicate clearly and concisely. The same applies to anyone with whom I am expected to have a verbal communication. Many times I have been lumbered with someone from Belfast or deepest Glasgow and my attitude has been the same – get me someone I can understand. That doesn’t mean I dislike the person or where they are from. It doesn’t mean I am anti-Belfast or anti-Glasgow. It just means I cannot understand what they are saying!
So I have a problem with some product or service and it’s time to phone for help. I get put through to a bloke who is obviously in deepest Calcutta and the two of us have problems communicating. I get annoyed, but I don’t get annoyed with the poor sod who barely has an understanding of what I am trying to impart. No. I get annoyed with the company who are a bunch of fucking cheapskates and are cutting costs by using foreign labour.
If a company in the States has come up with software that can translate an accent then I say fair play. If it makes the person in the call centre sound a bit computery then that’s fine, just so long as I can understand them and they can understand me. That is assuming of course that they have the ability to solve my problem in the first place.
Now all Sanas has to do is to translate an American accent into proper English.