Twitter really is a very sad place.
There is a company in Dublin that rents out bicycles, or leases them or something.
Somebody had the idea of naming the bicycles with Irish female and male names so that the customer could identify which bike they were renting. It’s maybe a little bit on the twee side, but I’ll let that pass.
You can imagine the scene – customer gets the message that “today they will be riding Sinéad” or whatever. Now in typical puerile fashion this gave me cause for a chuckle, or at least a smirk. It is actually a rather ingenious marketing ploy. What Irishman could resist the announcement in the pub that they had been riding Niamh all day and it was the best ride they had had in years?
For as you may have gathered, “riding” is a word with an alternative meaning particularly in the greater Dublin area. You may gather that meaning from my example above. Given that fact the company should have used the innuendo in an advertising campaign – “Would you like a good ride?” or “Who do you fancy riding today?”
Sadly though the Perpetually Offended on Twitter got to hear about this, and of course they were offended. It seems that little gets by these sad twats and they must spend their days trawling through “tweets” looking for something that could remotely offend them. They always overlook the general rule that you cannot give offence, you can only take it. Offence is in the eye or ear of the beholder. I can understand how pejorative expressions might be a bit iffy but I would hardly put “riding” in that category.
So the company, instead of grasping a great opportunity cowed to the humourless Twitter mob and have “renamed” all their bikes with plain dull numbers. Doubtless the Twitter lot will find some reason to complain that somehow the numbers are offensive.