Those lovely people in ASH have come up with an absolute whiz of an idea.
They are all giggly and slapping each other on the back and hugging each other and saying how excited they are and this is a cracker of an idea and it is sooooo funny.
They are going to launch their new campaign called "The Wrinkler" and they cannot wait until the big day.
They are going to advertise cigarettes and tell us all how those cigarettes will give us wrinkles!
Now I thought advertising cigarettes for any reason was banned, but if they can do it, then so can I –
OK, so this is more of an advertisement for Photoshop than cigarettes so maybe that's how they get around the law, but is there a grain of truth in their presentation? Do cigarettes in fact cause wrinkles?
I decided to have a look.
Now it's not easy finding photographs of people who do or do not smoke as they tend not to advertise that aspect of themselves either way, but I persevered.
OMG!! Would you just look at the poor wretch! Look at those ghastly wrinkles and the blotchy skin. Look at the nicotine stained hair! The poor man. He looks as if he's in his seventies but hard though it is to believe, he is only 59! The ravages of his smoking addiction have certainly left their mark there,
Good heavens, just look at the difference! The smooth blemish free skin with just a few laughter wrinkles around the eyes. The difference is incredible! Now you will not believe this but this chap is 68!! Yes – he is a full nine years older than our poor smoking wretch above, but just look at the difference between the complexion and hair! He's maybe nine years older but he looks twenty years younger. Who would think that those evil cigarettes could make such a difference? He was very wise to stay off those disgusting cigarettes, wasn't he?
So maybe The Wrinkler works after all?
Whoda thunk it?