Today is supposed to be Blog Action Day.

I still don’t get the drift of this. Apparently I am supposed to write on a particular subject and that, somehow is supposed to change things?

How?

I had to do a search to find out what this year’s ‘action’ is about. Water, apparently.

Just suppose Action Day was about some kid somewhere who desperately needed a heart transplant and needed funds, then I could understand that. A spot of advertising is fine in a case like that.

But water? For fuck’s sake, everyone knows that there are vast swathes of the world that don’t have enough water. There are also vast swathes that have too much. So what exactly does a Blog Action Day achieve? It’s telling us something we all know. It’s hardly going to suddenly provide a huge network of piping throughout Sub-Sahara Africa? Governments don’t give a shit about blogs. No philanthropist is going to read my site and decide to donate his wealth to water? So what exactly is supposed to happen?

They [that fucking ‘they’ again] say that the Action Day is to ‘raise awareness’. OK, it has raised my awareness. What has that achieved? Nothing. It’s just made me think about water, which is a fat lot of fucking use to some family in the middle of a desert.

Pardon my cynicism, but the whole thing smacks of a gigantic hand wash. People feel they are doing something really useful by sticking little twisted ribbon stickers on the backs of their cars or writing about something. It makes people feel self satisfied without their having to actually do something.

If people want to do something constructive, then why the fuck don’t they do something constructive? Writing on a topic that everyone knows about really achieves precisely nothing.

I just did a search to see what people are writing about. The very first site I came across is not talking about water at all – it’s talking about climate change! They neatly twisted things using the ‘logic’ that climate change is removing glaciers which will ultimately affect water supplies. So? What am I supposed to do about that? Can I alter the Earth’s climate? No, and nor can anyone else. So piss off and stop annoying me with sanctimonious crap.

Only one good thing has come out of Blog Action Day.

It’s given me yet one more thing to get annoyed about.