Lifestyle
Herself is listening to the radio.
It’s one of the few areas where we differ. I like to sit in silence broken only by the monotonous whistle of my Tinnitus while she likes to have the radio on all day. This is fine by me. It’s distant enough that I can ignore it or mentally tune in if something interesting comes on.
This morning some woman was being interviewed about clothes or somesuch and she repeatedly talked about Lifestyle.
For some years now I have been somewhat bemused by this Lifestyle lark. People love talking about it and advertisements seem to attach great importance to it, but what the fuck is it? Judging by the ads, it’s predominantly a female thing but males seem to have it too.
From my extensive research, there seems to be two types – Busy or Hectic. There are all sorts of consumer goods that are directed at people with Busy Lifestyles or even Hectic Lifestyles. How does one know what type one has? One thing that appears to be common to both is that it involves walking quickly through a city with a paper cup of liquid in the hand. What is in this cup? Again, research seems to indicate that it’s coffee, but if so then Lifestyle seems to involve being heavily caffeinated on a permanent basis.
Do I have a Lifestyle, an if so which one do I have? I’m beginning to think I don’t as I have never ever walked anywhere with a paper cup. I have been know in my youth to have strolled around with a pint glass of Guinness in my hand, but never paper, and certainly not coffee. This usually happened when I was pissed but I don’t think there’s a Pissed Lifestyle.
It’s just one of those little mysteries that seem to have evolved over the years.
A ‘lifestyle’ doesn’t exist other than in the aims of rapacious marketeers. If you can define something as a target group or area, then you can flog things to it. Age bands can work though have their limits, but ‘lifestyle’ is delightfully ill-defined, so all you need to do it convince people they fit into that demographic, then you can flog them all the essentials to confirm it. Kerching.
My ‘lifestyle’ is cynical.
I gathered that. It sounds like typical adspeak.