I have had a complete change of heart.
I used to think that ASH were a shower of anti-smoking scumbags whose sole aim in life was to impose their morality on the rest of us.
I was so wrong, that I am ashamed to have ever attacked them.
You see, ASH are actually on the side of the smoker. They are very clever about it though – so clever, they even had me fooled.
First of all there was that devious little move of theirs – promoting the ban on smoking, and then getting cigarette displays hidden. That was really clever. I thought it was a move to make life uncomfortable for us smokers, but it wasn’t. And this is where the clever bit comes in. By making smoking appear ‘bad’ and ‘undesirable’, they actually made it ‘cool’. We all know how kids love to give two fingers to authority, and this gave them the perfect excuse. Smoking is now the way to go.
I am quite breathless at the incredible subtlety of it all. I thought I was devious, but this is ground breaking stuff. Since they started their campaign some years ago, smoking is on the increase, and is likely to continue that way. The more they apparently campaign against smoking, the more popular it becomes. How devious is that?
They pulled another master stroke yesterday.
I have never heard of a group called Gorillaz, nor have I heard of Damon Albarn, but apparently they are world famous? [It must be a different world from my one?].
It seems that Damon, God bless his little cotton socks, lit up a fag during a performance. This is a nice way to promote smoking, according to the EU. I raise my hat to Damon, whoever he is.
ASH however realised that this covert piece of publicity was only reaching around 500 fans. What a terrible waste of a great opportunity? And here is where they employed another master stroke. By complaining about it, they actually hit the major newspapers, thereby advertising Damon’s promotion of smoking to an audience of millions.
ASH – you are a really clever bunch. I am so sorry to have ever doubted you.
I shall be joining up at the earliest opportunity.